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Press Releases
Media Contacts: Maryhelyn Kirwan (970) 728-7404
Tom Watkinson (970) 728-7409
TELLURIDE SKI RESORT RECEIVES NATIONAL SKI AREA ASSOCIATION AWARDS
Marketing and Guest Services Receive Top Honors
TELLURIDE, Colo. (June 5, 2008) –The Telluride Ski Resort received two awards at the National Ski Area Association’s (NSAA) National Convention and Tradeshow last week in San Francisco, CA. The NSAA recognized Telluride with two top honors for ‘Best Overall Marketing’ and the ‘Best Guest Service’ awards. The awards, sponsored this year by Mountain Uniforms and SnoCountry Ski Areas Association, are presented annually to ski resorts nationwide, both large and small, for their successful marketing and guest service programs that ultimately help grow the sports of skiing and snowboarding.
The ‘Best Overall Marketing’ award was based on the resort’s new 2007-08 branding and strategic marketing campaign. Over 30 national ski resorts competed for the accolades. Judges reviewed print, electronic, and interactive marketing and advertising strategies, considering both the creative and promotional elements. NSAA Marketing awards are designed to benefit the entire industry by raising overall marketing standards and promoting sustained growth of the industry. The awards recognize the best in ski area marketing campaigns.
Telluride also won the ‘Best Guest Service’ award. NSAA Guest Service Awards recognize resorts for positive development in customer service. The Guest Service Awards reward high-quality customer service and will be used as a tool to improve industry service.
“It’s an honor to have this type of recognition from the ski industry, and is validation of our new brand message defining Telluride as Unmatched in North America”, said Matt Skinner, executive director of sales and marketing for Telluride Ski Resort. “To also be recognized for outstanding guest service – a key component of the brand promise and overall vacation experience - is truly an honor.”
For more information on Telluride Ski Resort’s marketing campaign, please contact Matt Skinner at (970)728-7423. Go to www.tellurideskiresort.com for information on the new “Revelation Bowl” lift to open in 2008/2009.
-www.tellurideskiresort.com-
