FOR IMMEDIATE RELEASE
Media Contact: Matt Skinner
Media Contact: Leah Watkins-Hall
TELLURIDE AND LAND ROVER NORTH AMERICA
ANNOUNCE NEW PARTNERSHIP
Partnership to include Ride & Drive Weekends at Premier Ski Resort
TELLURIDE, Co. (February 17, 2011) – Telluride Ski & Golf Resort and Land Rover North America today announced a new strategic partnership that brings together the premier international brands. Through the partnership, Telluride and Land Rover will be able to further their reach into key luxury markets.
“We are thrilled to partner with Land Rover North America, makers of the most capable luxury vehicles in the world," said Telluride Executive Director of Marketing, Matt Skinner. “Land Rover vehicles are the perfect fit for our core demographic, and the mutual benefit for both companies will be instantly recognizable.”
Land Rover will be integrated throughout the resort, and guests will have the opportunity to experience the excitement of driving off-road in the world’s most capable all-terrain vehicles during Ride & Drive weekends. On February 18-21, March 4-6 and March 18-20, skiers and snowboarders can put the vehicles through the paces. Guests can choose from 2011 model year Range Rovers, Range Rover Sports and Land Rover LR4s.
"Telluride is the perfect location for Land Rover," said VP of Marketing for Land Rover North America, Finbar McFall. "With its heritage, elevated experience and legendary terrain, Telluride provides the ideal setting to highlight the Land Rover lifestyle while showcasing the all-weather capabilities of the vehicles."
Telluride has recently been ranked the No. 2 Resort in North America by Conde Nast (3rd straight year), the West’s Prettiest Ski Town by Sunset Magazine, and No. 8 Best Après Ski Scene in the world by msnbc.com.
For the 2011 Model Year Land Rover's lineup features four models, including the LR2, the new re-designed LR4, the Range Rover Sport and Range Rover, which are both available with naturally-aspirated 375-hp V8 and 510-hp supercharged 5.0 liter V8 powertrains.
For more information on Telluride Ski & Golf Resort, call 800.778.8581 or visit www.tellurideskiresort.com
For more information about Land Rover, visit: www.medialandrover.com or www.interactivelandrover.com
Situated among the highest concentration of 14,000 foot peaks in North America, breathtaking views are just a part of what make Telluride stand out among mountain destinations. Historic buildings, quaint bakeries and local watering holes blend with world-class hotels and restaurants, sophisticated shops and spas. Combined with some of the most spectacular skiing and riding on the planet, Telluride is truly Unmatched in North America.
About Land Rover
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true "breadth of capability" across the model range. Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain.
Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, Land Rover is investing 800m on technology specifically aimed at reducing carbon dioxide emissions. Since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care.