FOR IMMEDIATE RELEASE
Contact: Tom Watkinson
Bollé and Telluride Ski Resort Announce
a Partnership Made in the Mountains
Telluride, Colorado & Overland Park, Kansas (September 23, 2011) – Bollé Eyewear, born in the mountains of France, and Telluride Ski Resort, Colorado’s unmatched mountain destination, announced today a partnership bringing the two continents and the two international brands together. The multi-year deal will give the sunglass and goggle maker a distinctive presence as the Official Eyewear of one the world’s most renowned big mountain resorts.
The partnership brings together two brands well-regarded for quality and authenticity within their respective categories, and shared interest in optimizing the mountain lifestyle. Telluride’s legendary ski hill, golf club and full complement of activities are an ideal match for Bollé’s product line, which includes goggles and lifestyle and sport-specific sunglasses for alpine, cycling, golf and marine.
Bollé’s partnership with Telluride will enable the two brands to further leverage their reach into core markets and with key demographics. Look for unique co-op advertising and social media campaigns this winter.
“Telluride embodies the true mountain experience,” said Kerri MacWherter-Webb – Eyewear Marketing Manager for Bollé. “Bollé eyewear is all about performing at your peak and enjoying the outdoors in a wide variety of activities. Telluride’s diversity gives us that opportunity every month of the year. With Bolle’s global presence and Telluride’s global clientele – it’s a match made in the mountains, and one we are very proud of.”
“Bollé is recognized world-wide as an authentic brand with a long history as a leader in the mountain lifestyle industry,” added Matt Skinner, Vice President of Marketing for Telluride Ski & Golf. “Bollé is an excellent match for Telluride, and we look forward to continuing to create unrivaled experiences for our customers through the partnership.”
For more information on Bollé, please visit www.Bolle.com.
For more information on Telluride, please visit www.TellurideSkiResort.com or call 800.778.8581.
Situated among the highest concentration of 14,000 foot peaks in North America, breathtaking views are just a part of what make Telluride stand out among mountain destinations. Historic buildings, quaint bakeries and local watering holes blend effortlessly with world-class hotels, restaurants, and sophisticated shops and spas. Combined with some of the most spectacular skiing and riding on the planet, Telluride is truly unmatched in North America.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Cébé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Kolpin®, Final Approach®, Simmons® and Millett® brand names.