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FOR IMMEDIATE RELEASE
Media contact:
Tom Watkinson
twatksinson@tellurideskiresort.com
970.728.7409

Telluride Ski Resort Focuses On Safety During NSAA Awareness Week
Telluride Medical Center teams up to host Safety Day – Win a Season Pass!

Telluride, Colorado (January 11, 2012) - In conjunction with the National Ski Areas Association (NSAA), National Safety Awareness Week, Telluride Ski Resort and the Telluride Medical Center are teaming up to host Safety Day on the mountain Saturday, January 14.
 
Telluride’s Safety Day will be hosted by TSG and Telluride Medical Center employees, with stations set up around the resort promoting on-mountain and skier/snowboarder safety, including the Care Flight helicopter on Prospect Ridge. Participants who visit all six stations will be eligible to win great prizes including a 2012-13 Season Pass at the after-party at Crazy Elk.
 
“Safety Day is a great way to educate all ages on the importance of safety on the mountain,” said Director of Risk Management Bill Snyder. “It is a key component in what is a year-long focus on safety for resort guests and employees alike.”
 
Safety has been a continuing focus for owner Chuck Horning from his first days in Telluride. Horning believes that “skiers and riders must assume personal responsibility for their skiing, abiding by the Skier’s Responsibility Code and Colorado Skier Safety Act to create a safe experience for everyone to enjoy.”
 
“Our goal has been to refocus the culture for both the guest and employee to create the safest environment possible,” Horning continued. “We have made great strides, and Telluride provides some of the safest skiing and boarding in ski country, but zero injuries is the ultimate goal.”
 
Telluride Ski & Golf has created an independent safety brand, Safety. Focus., around which internal and external programs are built. This year, Safety Day for the public will be expanded into a season long event for staff with the Employee Passport to Safety. Every other week for the rest of the season, one of the stations from Safety Day will be set up at different locations around the ski area. Employees who get all six stamps will be eligible to win prizes at the end of the season.
 
Saturday’s Safety Day event for the public will run from 11 a.m. to 3 p.m., with registration at the base of the Village Express (4). Completed passports must be turned in by 3:30 p.m. at Crazy Elk, where the after party will include free beverages and pizza for all participants who visited all six stations on Saturday. Those who visited all six stations will also be included in a drawing for prizes with the Grand Prize being a 2012-2013 Telluride Ski Resort 40th Anniversary Season’s Ski Pass.
 
Stations include:
Registration      Bottom of Village Express (4)
Station #1        Chairlift Safety - Meadows Base Area near Big Billie’s             
Station #2        Know the Code/Smart Style - Hoot Brown Terrain Park Yurt
Station #3        Helmet Awareness and Head Injuries - Care Flight Helicopter will be the station – Off the top of Prospect Express (12) in the saddle by Bald Mtn., just above Stella
Station #4        Wellness - Stretching, Hydration and Sun Smart Awareness - Top of Coonskin Lift (7)
Station #5        Knees, Wrists & ACL Awareness - Gorrono Ranch
Station #6        Avalanche Awareness - Beacon Basin, off the top of Polar Queen Express (5) on Lower Woozley’s Way in Prospect Bowl
 
“Telluride Ski Resort’s main priority is the safety and health of all guests and employees of the mountain,” said Horning, “created through a culture of awareness, focus and respect.”
 
Your Responsibility Code
Stay in control.
People ahead have the right of way.
Stop in a safe place for you and others.
When starting downhill or merging, look uphill and yield.
Use devices to help prevent runaway equipment.
Observe signs and warnings, and keep off closed trails.
Know how to use the lifts safely.
 
Please call 970-728-7330 for any questions on the Colorado Ski Safety Act or Skier and Snowboarder Safety on the Telluride Ski Resort.
 
 
-www.tellurideskiresort.com-

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